Barclays Private Bank & Wealth Management

Barclays Private Bank traces its heritage to 1690, making it one of the oldest financial institutions in the world. As one of five operating divisions within Barclays Group, the Private Bank and Wealth Management division combines centuries of banking expertise with modern innovation to serve clients across the full wealth spectrum. In 2024, Barclays unified its private banking and wealth management businesses under a single leadership structure, creating a seamless continuum from digital investing through to comprehensive private banking services for ultra-high-net-worth families.

The division operates a distinctive multi-channel model spanning Digital Investing for first-time investors, Wealth Management for affluent clients, and Private Banking for high-net-worth and ultra-high-net-worth individuals and family offices. With client assets and liabilities approaching £180 billion and invested assets of approximately £105 billion, Barclays has established itself as the market leader in UK private banking and wealth management by both assets and pricing. The international private bank serves clients across Europe, Middle East, Asia, and offshore centres including Jersey, Guernsey, Monaco, Singapore, and Dubai.

Investment Capabilities

Barclays offers Discretionary Portfolio Management (DPM) with consistent top-quartile performance as measured by ARC Private Client Indices. The investment approach combines proprietary research with access to a broad universe of third-party managers, delivering multi-asset strategies across risk profiles. For clients preferring greater involvement, advisory services provide tailored recommendations while Ready-Made Investments and digital investing platforms democratise access to professional investment management.

• Discretionary Portfolio Management with ARC top-quartile track record
• Advisory services for clients seeking collaborative investment decisions
• Access to private markets including private equity, private credit, and real assets
• ESG-integrated portfolios and sustainable investment options
• Ready-Made Investments and model portfolios for streamlined exposure

Digital Investing & Innovation

Barclays has invested significantly in digital capabilities to make investing accessible and intuitive for all client segments. The digital investing platform achieved an NPS score of +26 (Boring Money, June 2024), reflecting strong client satisfaction. The mobile-first approach enables clients to manage investments, access market insights, and execute transactions seamlessly. As Chair of the UK Retail Investment Campaign, Barclays is leading industry efforts to demystify investing for the 15 million UK adults holding over £610 billion in cash savings.

• Award-winning mobile app with intuitive investment tools
• Self-directed investing platform for confident investors
• ISAs, SIPPs, and tax-efficient investment wrappers
• Real-time portfolio monitoring and performance reporting
• Integrated banking and investing experience

Private Banking Services

The Private Bank delivers comprehensive banking and wealth solutions for high-net-worth and ultra-high-net-worth clients. Dedicated relationship managers provide personalised service supported by specialists in lending, wealth planning, estate planning, and tax advisory. The international network enables seamless cross-border banking for globally mobile clients, with booking centres across the Crown Dependencies, Switzerland, Monaco, Singapore, and Dubai serving distinct client corridors and regulatory frameworks.

• Dedicated relationship management with single point of contact
• Sophisticated lending solutions including property finance and lombard facilities
• Wealth planning and intergenerational wealth transfer strategies
• Trust and fiduciary services through Crown Dependencies network
• Family office services for ultra-high-net-worth families

Strategic Growth

Under Barclays' three-year strategic plan, the Private Bank and Wealth Management division is targeted for significant investment and growth. The firm aims to quadruple assets in key international markets including Singapore and India by 2028, while tripling wealth team capacity in these regions. The UK strategy focuses on converting cash savers into investors through accessible digital solutions while deepening relationships with existing private banking clients through enhanced capabilities and service excellence.

• £30 billion group investment programme supporting private banking growth
• Expansion of Singapore booking centre and Asia-Pacific capabilities
• UAE positioned as strategic hub for Middle East and international corridors
• Mass affluent strategy to capture UK investment gap opportunity
• Continued investment in digital platforms and client experience

Sasha Wiggins

CEO, Private Bank & Wealth Management

Sasha Wiggins became CEO in February 2024 after 22 years at Barclays. Previously served as CEO of Barclays Bank Ireland, Group Chief of Staff, and Group Head of Public Policy. Fellow of the Chartered Institute of Securities & Investment and Chair of the UK Retail Investment Campaign.

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Mo Syed

Head of PBWM UK & Crown Dependencies

Mo Syed joined in February 2025 with 35+ years of experience across investment banking, wealth management, and fund management. Previously Interim CEO at Coutts and CEO of Asset Management at Coutts and NatWest. Oversees UK Private Bank, Wealth Management, and Digital Investing.

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Annabelle Bryde

Head of Private Bank International

Annabelle Bryde leads the International Private Bank serving global clients across Europe, Middle East, Asia, and Africa. Member of the PBWM Executive Committee. Oversees expansion strategy including quadrupling assets in Singapore and India by 2028. Carnegie Mellon MBA.

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