BNP Paribas Wealth Management

BNP Paribas Wealth Management: The Eurozone's Largest Private Bank

BNP Paribas Wealth Management is the largest private bank in the Eurozone, with USD 774 billion worth of assets under management as of 31 December 2024. This amount increased by 11.4% over the year, following the addition of USD 30.1 billion in net new assets. A subsidiary of BNP Paribas SA (Euronext: BNP), BNP Paribas Wealth Management has its origins in Comptoir National d'Escompte de Paris, which was founded in 1848. The bank today has a team of over 6,800 wealth management experts in 16 different countries across EMEA, Asia-Pacific and the Middle East. With offices in Paris, as well as in key wealth management hubs such as Hong Kong, Singapore, Luxembourg, Geneva, Monaco and Dubai, BNP Paribas Wealth Management provides its global clientele of high and ultra-high net worth individuals access to all the institutional advantages of BNP Paribas Group, including corporate banking, asset management, insurance and real estate through its ‘One Bank’ business model.

Services & Capabilities

As a private bank, BNP Paribas Wealth Management offers a wide range of services from traditional asset management to the full complement of individual wealth management solutions that are required to complement client investment portfolios. The group’s integrated model ensures that as a private bank BNP Paribas Wealth Management can offer its clients the services of the BNP Paribas Group, including corporate and institutional banking, insurance, real estate and global markets. One of the major assets of the private bank’s integrated model is that, under a single relationship, the group is able to offer a broad spectrum of financing, structuring and advisory services, which is very difficult to find within the private banking industry. BNP Paribas Wealth Management can carry out business for clients across all three main types of investment mandate: discretionary, advisory and execution-only.

• Discretionary portfolio management and tailored investment advisory across global multi-asset strategies, with annual investment themes guided by Global CIO Edmund Shing
• Comprehensive wealth planning encompassing multi-jurisdictional estate planning, succession structuring, and tax-efficient strategies — critical for the firm's internationally mobile client base
• Extensive financing solutions including Lombard lending, real estate financing, and specialized yacht and private jet financing — a hallmark of UHNW-oriented private banks
• Direct access to private equity, private credit, infrastructure, and real estate co-investments through the firm's proprietary Private Assets Portal, providing real-time portfolio transparency
• Award-winning philanthropy advisory services, recognized as Western Europe's Best by Euromoney, helping clients structure charitable foundations and impact-driven giving strategies
• Pioneering ESG and sustainable investing capabilities underpinned by the proprietary 'Clover evaluation' methodology, which rates investment products on a 1-to-5 sustainability scale, with SFDR Article 8 and 9 compliant solutions
• Dedicated Family Office services and Next Generation programs designed to support wealth transfer, financial education, and governance for entrepreneurial families
• FX advisory, structured products, and precious metals trading, leveraging BNP Paribas' position as one of the world's largest institutional FX and derivatives dealers

Investment Approach

BNP Paribas Wealth Management applies a multi-asset, globally diversified investment approach, combining traditional assets such as stocks, bonds and foreign currencies with alternatives including private equity, private debt, hedge funds, infrastructure and real estate. The bank maintains an open-architecture approach, offering discretionary portfolio management through best-in-class external managers, as well as a selection of in-house products. The investment process is anchored by the Global CIO Office of EMEA Chief Investment Officer Edmund Shing, which identifies five key annual investment themes and provides ongoing research focused on the macroeconomic environment across all regions. The firm excels in terms of ESG due in part to its extensive investment research capabilities. With 18 years of experience in responsible investing, the firm uses its proprietary Clover methodology to evaluate the sustainability of every product on its platform. The firm received the ‘World's Best for Sustainability’ award at the 2024 Euromoney Private Banking Awards, and with 28 wins at the 2025 Euromoney Awards, including ‘World's Best for Fund Selection’ and ‘World's Best for Investment Research’, the investment platform continues to showcase excellence. BNP Paribas’ acquisition of AXA Investment Managers for €5.1 billion from AXA in May 2025 will further enhance the firm’s asset management capabilities for wealth management clients, including in the alternatives space.

Client Focus

Minimum investment: €1.5m; full services from €5m Business Model BNP Paribas Wealth Management focuses on serving high net worth (HNW) and ultra high net worth (UHNW) individuals. In 2024 the bank appointed a new Deputy CEO for Entrepreneurs & Families, highlighting that entrepreneurs and business owning families remain a key strategic client group, who require solutions across corporate finance advisory, business succession, wealth planning and next gen. Expat and internationally mobile private clients are also a key focus, with the firm’s 16 on the ground presence in 16 countries, as well as a multi-jurisdictional estate planning service designed to help them navigate complexities of cross border taxation and law. In the Asia-Pacific region the firm is on a recruitment drive and has hired over 20 senior bankers from Credit Suisse, Morgan Stanley and Citigroup this year so far, and has also launched an onshore offering in Thailand. The purchase of HSBC’s German private banking business in 2024 has combined assets under management (AUM) of the German business with BNP Paribas Wealth Management to more than €50bn. The key talking points with BNP Paribas Wealth Management are its large institutional backing through the ‘One Bank’ model; its truly global reach with local expertise; and a commitment to future proofing with ESG and FinTech. The bank’s fees are only partially disclosed and it also offers in-house products alongside open access architecture. The bank has 177 years of pure banking history and a senior leadership team firmly rooted within the BNP Paribas banking group, offering a private banking firm truly suited to managing the ever increasingly global, diverse and multi-generational aspects of clients’ wealth.